If you’re trying to boost your blog, you’ve probably already figured out that you need to invest in your website. From social media tools to content, there are way too many courses, tools, and otherwise “wise investments” that you need to make. I’m getting real with you on the #BloggersGetSocial podcast, and I’m sharing just WHAT I’m spending each month to run my websites. It was certainly eye-opening to find out just what I was spending, and how each tool I use is “necessary.” Maybe you need to cut back or maybe it’s time for you to invest to see more results. Either way, let’s create a blog budget!
New Podcast Episode
Have you ever created a budget for your blog? Between hosting, photo services, social media scheduling tools, and virtual assistants, running a blog can be expensive. Let’s chat about blog budgets: what you are buying, what you want to buy, and what you don’t need.
01. Hosting: We use Servously (and LOVE it…seriously!). It was a breeze to transfer from my old host (A Small Orange, I do *not* recommend them).
02. Copromote: This tool lets you boost Facebook posts, Instagram photos, Vine, tweets, and Tumblr shares. We pay $19.99 for the monthly service.
03. Buffer: Upgrade to the $10 a month place to schedule retweets easily.
04. MailerLite: I previously was using ConvertKit ($79 a month) but switched to MailerLite to save $50! I now pay $20 and am LOVING all of the MailerLite features. Sign up with my *affiliate link* and you get $20 toward your account.
05. Link in Profile: For $9.99 you can add a dynamic link in your Instagram profile that will take readers where you want them to go.
06. Tailwind: Schedule your pins and join tribes.
07. Edgar: A very robust social media scheduling tool at $50 a month.
08. Likestagram: This app automatically likes Instagram photos so you don’t have to. We recently dropped $9.99 for 25,000 “hearts.”
09. Post Planner: A tool for scheduling Facebook and Twitter.
10. Dropbox: Don’t forget to back up your files or share documents effortlessly. The extra paid space is worth it!
More Blog Budgeting Tips
1. Write Your Budget Down. If you plan on creating any type of budget for your business, you need to write it down. That’s right! Sit down with a pen and piece of paper and write down what your budget will be. Usually budgets aren’t something that you can only do once, it’s something that you must come back to again and again. Once you write down your budget, you can transfer it to another platform or app. Listen to this podcast episode and take notes as I go through my laundry list of monthly fees.
2. Don’t Spend More Than You Make. Wait, isn’t this the way every budget should be? Of course! Trouble happens when you spend more money than you make. You can’t be spending $300 a month if you’re only bringing in $75 a month. Avoid buying too many courses or ebooks that “you have to have.” Instead, invest in quality tools that can help you boost your brand.
3. Think about contributors or accountability partners. Most people have business partners or at least someone they consult with to help their business stay afloat. Have a friend or a social media buddy who will help you determine just what you need for your website. Maybe you can split a subscription service or trade off on services (For example, you can design her email opt-in and she will transfer your blog to WordPress!).
Budgeting as a small business isn’t always easy, but it’s necessary. Treat your blog like it’s meant to be successful and it will last a lot longer than you ever imagined possible.
Do you have a blog budget?
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