Every day someone is asking where to find the best SEO tools for bloggers. Being able to market your blog or website effectively means you have to have a good grasp on SEO and how it results in page views for your website. These are the best SEO tools available to help you to really focus on how to better build your business to make money and be successful in the long term.
Best SEO Tools For Bloggers
Before we even begin to look at individual tools, let’s first very simply explain what SEO is for a blog or website. To utilize the best SEO tools, you have to understand what they are doing. SEO is Search Engine Optimization. This is how you create a blog post or website entry that has the right keywords and information to help search engines such as Google, Bing and Yahoo to decide if your post is worthy of being higher up on the list when someone searches for that string of words.
Good SEO begins when you find a keyword or keyword phrase that is being searched a lot, but has fewer results when searched. A great hypothetical example is how the term, “chocolate chip cookie recipe” may be searched 10,000 times a day and have 75,000 results when searched. Alternately, you may have the term, “sugar free chocolate chip cookie recipe” searched the same 10,000 times a day but only have 5,000 results when searched. Which of those two keyword phrases has less competition in the search results? Sugar free chocolate chip cookie recipe obviously has less competition and would be the choice you would want to focus on.
Your goal is ultimately to use phrases that are already being searched, but that have the lowest possible competition so your post or entry will by higher on the list of results and more likely to be seen. On top of choosing the right phrase, you need to make sure a few things are happening within your blog post for it to be seen better by Google and other search engines.
- Use the keyword phrase in your post title (preferably early in the title)
- Use the keyword phrase in the first sentence of your post (at minimum the first
- Use an H2 title within your post featuring the keyword phrase
- Use the keyword phrase 3-5 times total within the body of your post (making it flow
- easily and naturally)
- Use the keyword phrase as an alt tag on your images
- Has a minimum of 350 words, but typically between 500-800 words
These tips will help you to rank higher in search engine listings, but to make that happen you will need one or all of these best SEO tools to learn what are the highly searched keyword phrases with lower results.
Google Keyword Planner: Google Adwords has long had one of the best SEO tools available. As long as you have a Google Adwords account, you can easily use the Keyword Planner to help narrow down heavily searched keyword phrases that have lower results which allow you to build more search traffic for your blog or website. Google Keyword Planner is a simple tool that will bring you not only what they call Ad Group Ideas, but individual Keyword Ideas. You can look through both the keyword ideas and the ad group ideas for phrases that are close to your original search to find the best ones for high searches with low results. Remember that this is for ADVERTISERS though so the results might be not EXACTLY what you want. It’s a free tool though to try to give you an idea, but there are MUCH better tools out there for BLOG SEO.
SemRush: This tool is a paid product that gives you a lot more detail and information on keyword phrases and SEO for your site as well as an individual post. You can search a simple phrase and find hundreds and thousands of results just like you do with Google Keyword Planer, however you will find more details, better demographic information and some added tools that allow you to compare to other sites in your niche to learn the best SEO to compete for your niche.
Moz: There are multiple tools available with Moz, but the most beneficial is the ability to really research and find what you are currently ranking for and compare that to your competition. Understanding how to build your own occurring ranks higher is important, and also learning what is working well for your competition can help your overall goals and focus emerge.
If you are looking for long term traffic to your blog or website, these best SEO tools are the place to begin. Whether your blog is a hobby or a business doesn’t matter. These tools and the rules above apply across the board to help you build a site with continual traffic despite the social media trends. These tips coupled with quality engagement, social media management and most of all great quality of content will help you and your site or business to become successful.