In this day and age, how often do we actually read a full article online? Be honest: do you skim through and judge a post by its photos? While the visual world of Pinterest may drive traffic to your blog, once visitors arrive, you’ll quickly lose credibility as an author or influencer if your grammar game is weak.
Though it seems contradictory, many bloggers aren’t passionate about writing, and even those who are may not necessarily have the English skills to pay the bills. The worst thing you can do, in terms of publishing your writing, is ignore the critical step of proofreading. We all make mistakes! Remember, just as with anything else on the Internet: errors will live in infamy…with your name/brand attached to them.
OK, OK. What do we do about it?
Proofread- Never hit publish before re-reading what you just typed. Double-check for misspellings, errant commas and random capital letters. Did you type a word twice in a row? This process doesn’t have to take a long time. In fact, pay attention to the time it takes you to finish reading your article. Can you cut any sentences out? You might notice that you overuse a certain word or phrase. The simple fix for this is to open a thesaurus tab and find creative alternatives so you don’t lose your readers.
Use Grammarly– This is my secret weapon. You can use the browser extension on your computer to notify you if your writing sounds iffy, and it picks up on other errors you might miss the first time through!
Hire a VA- Virtual assistants can do anything you hire them to do. If you specifically seek one out for the purposes of editing, ask to see some of their previous work, and compare it to your own. (You’re not looking at content, as much as ease of reading and comprehension.) If you so choose, pay them to simply proofread and edit everything you save as a draft. Pay per piece, per hour, or trade services (including babysitting, cooking, cleaning or errand-running)!
Periscope or Facebook Live- You read that right! If you’re not the best writer, but love to do it and want to be taken seriously, market yourself visually. Sharing YouTube videos, participating in live video chats, and interacting with your readers through live video will keep them coming back to your blog because they’ll feel like they know you. They’ll be willing to see past imperfections because they truly want to “hear” what you have to say. Strangers will move onto the next page.
How do bloggers gain credibility in your book?