Using an editorial calendar for your blog will give you a plan and keep you from stressing about what to post at the last minute.
It’s a time-saving tool that’s been used in the publishing world to increase productivity and organization for years, and frankly, it’s what’s kept them in business. When you’re strategic about what you create and when you post it, you’ll be seen by the right people at the right time. And it only takes a little advanced planning to get it right. As a result, your blog will be more consistent, which translates to more successful.
It’s easy, thanks to technology. You can create an editorial calendar for your blog in 6 easy steps.
- Know your why. Determine the main goal of your blog. Each post should refer back to this. I you are a liestyle blogger, it might be more of a feeling or an inspirational thought you want readers to feel. My main blog is a lifestyle blog, and I want busy creative families to find inspiration and simple ways to live a better life. I try to make sure every post is an easy recipe idea, a home hack, or a travel idea to inspire togetherness.
- Break the main goal of your blog into sub-categories. If you focus on one of these themes per month, content will be easy to come by. You can even assign days of the week for certain topics (A recipe on Monday, a health tip on Wednesday, etc.).
- Pinpoint your content marketing goals. Jot down your short and long-term goals. Do you want to publish a new post three times a week? Host a webinar each month? Whatever they are, put them in writing and stick to it even if you think no one else notices.
- Plan to attend “continuing education” events. What conferences, seminars, and networking events do you plan to attend this year that will help achieve your marketing goals? By penciling in in-person and online events to your editorial calendar, you can open up an entirely new set of ideas to write about in the future.
- Get specific. Figure out the types of content you’re going to create, whether you want to venture into vlogging, or start including interactive media to your posts. Will you be hosting webinars yourself? Write it all down.
- Put technology to work. Any of the following websites make creating an editorial calendar a breeze.
- Google Docs
- WordPress Editorial Calendar
My editorial calendar lives inside a Purple Trail planner.
The Purple Trail Content Planner looked like it could be a fresh option for me, and holy cow, it has exceeded all my expectations already.
Purple Trail Planners
- You can choose from 6 x 8″ or 8.5 x 11″ which is what I chose.
- Hardcover available
- You can choose from neutral or colorful pages
- 2-page weekly spread
- 2-page monthly spread
- Colorful and durable tabs
I have a chunky planner since I picked the maximum of four add-on sections. I selected a to-do list section, checklist section, contacts, and password log. At the beginning of each month is a place to write your stats. See how there is a spot for my goals as well? As I said, this really can fit everything I usually write down in a paper planner.
The content planner has SO MUCH room for all my notes. I can’t get enough of it. Since it is lined, I feel like I can utilize each day to its fullest, PLUS, there are checkboxes for my social media and daily posts. And, yes, I do post nearly every day so this is why I am into this.
Purple Trail Coupon Code
Here is a full walkthrough of the planner:
In the back, there is a pocket you can choose to add on along with stickers too.
I think this planner truly does have it all since it is colorful, the paper is a bright white (not always available in other planner companies), and it is thick. You can choose whatever planner that you need for your needs, but if you’re a busy blogger like me, then this is going to be a great one.
Compared to other planners on the market, Purple Trail is a step above. Shipping was amazingly fast and it arrived in perfect condition. Other well-known planner companies take longer to ship and orders aren’t always flawless.
I am just so excited to have ONE planner that can fit all of my big dreamy plans and goals. Year after year I try to find something that works, and I struggle with switching to a new planner a few weeks into a new year. I can’t wait to sit down and get cozy with my new planner!
My Favorite Planners
- How to Organize Your Blog With Purple Trail Content Planner
- Erin Condren Planner: Is the Life Planner For You?
- lake + loft dream.plan.do planner review