Jen and Krystal go through Krystal’s recent conference presentation about social media.
These are the slides that are referenced in the podcast.
Social Media Simplified
Social Media is not simple. It can even be frustrating because of how often things change. It is time consuming to stay up-to-date with the constant changes on Pinterest and Facebook. You have to read social media blogs, do research and test out what is working best each day.
Before I hit 10,000 likes on Facebook my shares were high and things were going great. My analytics showed awesome reach. Once I hit 10,000 my stats just dropped off. Although I found this very strange, it took more time to work at it and figure out what was different.
Frequency of Social Media Posting
On Facebook I post six to seven times a day. When I see something I like, I will share it to keep content on my wall. I pay someone to help me with scheduling which includes my Buffer scheduling and my pins for Pinterest. Pinterest takes a lot of my time. I add my recipes to several group boards to drive a lot of traffic to my site, but is time consuming. If you are not passionate about using social media all day and if you do not want to take the time to do it, then hire a VA to help for $10 an hour. It is worth the investment to get it done.
I always start with $5 on a Facebook ad. If it is doing very well then I will increase my budget. I personally do not mind paying Facebook to drive traffic to my website. If it is relevant traffic for an article I really want to get exposure on, then I believe it is worth it.
I setup a rule on IFTTT to post my Instagram photos to my Facebook wall. My Instagram photos get the most reach on my Facebook page.
Embed Social Media Status Updates
I recommend embedding tweets and Facebook status updates within relevant blog posts. For instance if you have a cupcake recipe on your blog and you start a conversation on your Facebook page asking your followers what their favorite cupcake is, embed that Facebook status within the blog post. This will encourage your readers to hop on over to your Facebook to join the conversation. It’s an easy and natural way to promote your social media networks to your blog audience and new readers that come over from Pinterest. By embedding a tweet you are encouraging them to retweet your message without blatantly asking them.
Don’t Delete Pins on Pinterest
Some articles will go viral about social media but the content is not always accurate or what is best for you. For example, there was an article that went around like crazy about how if a pin is not doing well on Pinterest you should go through to delete them and add them again later so it doesn’t bring down the reach on your Pinterest and hurt your other pins. When I was at a conference I asked a Pinterest employee about this “trend,” and she said that was simply not true. Leave your pins alone and don’t worry about deleting them. No one has the time to pin, delete, and then repin. Don’t worry about deleting pins. It’s a huge waste of time.
Images for Social Media
When taking photos for your blog posts always remember to take both vertical as well as horizontal photos for your posts and social media shares. On Pinterest you need a vertical image yet on Facebook it must be square or horizontal to be clearly visible when scrolling through the newsfeed.
What would you like to hear in our next social media podcast?